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Before You Hire a
Business Broker —
Read This.
Most business owners leave 20–40% of their exit value on the table by going to market too early. ZAG advisors work with you before the sale to maximize the number a broker can get.
without exit planning
A broker lists your business.
ZAG builds its value first.
Brokers earn a commission when you close. We earn our fee by ensuring you close for the right number.
- ✕ Lists your business at current market value
- ✕ Commission-based — incentivized to close fast, not high
- ✕ No pre-sale tax or entity planning
- ✕ Buyer pool limited to their network
- ✕ Minimal focus on what drives your multiple
- ✕ You get what the market offers today
- ✓ Optimizes your business before it hits the market
- ✓ Fee-based advisory — we win when you win bigger
- ✓ CPA-led tax strategy, QSBS, entity restructuring
- ✓ Access to strategic buyers and PE-backed acquirers
- ✓ Detailed multiple expansion roadmap
- ✓ You capture the value you've actually built
The difference between
a good exit and a great one
is preparation.
Most owners focus on running their business — not on how a buyer will underwrite it. We close that gap. A 1x improvement in your EBITDA multiple on a $5M business is $5M more in your pocket.
before exit
achievable
Three steps to a
maximum exit.
We meet you where you are — whether you're 6 months or 5 years from a sale.
"Most business owners treat their exit as an event. The ones who maximize their outcome treat it as a process — one that starts years before any letter of intent."
Built for owners who
want the full number.
ZAG works best with owners who have some runway before their exit — even 12–24 months creates significant leverage.
Talk to a ZAG Advisor
Before You List.
A 30-minute call costs you nothing. Walking away from 30% of your exit value costs you everything.
No obligation. No sales pitch. Just a straight conversation about your exit.
You're confirmed.
A ZAG advisor will reach out within one business day to schedule your call.